What is PLR?

If you have been in the Internet Marketing business for any amount of time, you have probably come across the terms Private Label Rights or PLR. You may be asking yourself what exactly are Private Label Rights (PLR) and how they can help you?

PLR is a term that is assigned to the ways that various products can be used and distributed. It can be applied to products like a simple pack of articles, a complete ebook, audio recordings, or videos, among others. Most often PLR products come with a license granting the new owner the right to use the product as he or she sees fit.

With PLR content, someone else has done the writing (or recording), and possibly had a nice website template put together with sales letter and graphics. Then, rather than trying to market it themselves, make it available for sale to many others.

Some PLR sites are membership based, meaning you pay a monthly fee to get the new PLR content created each month, others limit the number of buyers. Other sites have no membership. You might get a lot more content with a membership site, but some of it may not be the niche you’re looking for. With a no-membership PLR site, you pick and choose what niche topics you’re going to buy so that none of it ends up gathering dust on your hard drive.

When you purchase a PLR pack, you are given a license that tells specifically what you can and can’t do with the package.  The best PLR packages are those that have an unconditional license that allows the new owner to use and redo the product any way they like.  You can add your own name, add and delete sections, even sell it on to others with a price that you determine. It’s as if you’re the original author without all of the work of authoring.

Unconditional PLR may have only one proviso – and that is that you can’t turn around and resell it as PLR to others. It pays to shop around for PLR.  Pay attention to the wording in the license and if you don’t want to agree to the terms, don’t buy it.

True unconditional PLR is a money and time saver.  For $50 to $200 you get top quality, well designed content that you would otherwise spend many countless hours producing by yourself or paying through the nose for a freelancer to do something similar.  If your time and money is precious, PLR can be the answer you are looking for.

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